Web Analytics Training
Learn to turn statistics into valuable information
What do visitors do when they come to our website? Which marketing channels deliver the best results? Do our visitors find what they’re looking for when they use our internal search function? During Web Analytics Training we’ll comprehensively teach you to assess and improve the performance of your website and marketing initiatives.
Interpreting Web Analytics data
You have implemented the Web Analytics package or are planning to do so in the near future. The script will soon be online and the numbers will rush in. But what should you pay attention to? What information is important and how is it interpreted? During a training, geared toward your situation, we’ll comprehensively explain the functionality of the Analytics package.
The training gives enough ways to attain useable information from your Analytics data. For example, you learn how to value marketing channels; which KPIs are relevant to the management. We explain how the IT-department implements additional codes and what the value of the bounce rate is for copywriters. In short, we teach you how to effectively assess marketing initiatives and other external sources.
Interactive and arranged for your situation
Before we come by for the workshop, we want to know about your specific wishes. This way we have the right information to better educate you during the 6 hour interactive workshop. One of our experienced Analytics consultants will explain all the ins and outs of Web Analytics. We use concrete, practical examples from your website(s), so workshop participants are able to get started straight away.
We prefer to keep groups small: a maximum of 10 participants. That way we have plenty of time to answer specific questions in-depth. Do you want to know where the majority of visitors are from? Which visitors view more than 3 pages of the website? We tell you where you can find these figures. And more importantly: what you can do with them.
Web Analytics Training at Traffic4u
The benefits
- Training from an experienced Analytics Consultant who will teach you the finer points of the Analytics package.
- Optimally evaluate and improve online processes.
- Concrete improvement examples so you can get started straight away.
