SEO Copywriting
Appealing web texts for search engines and visitors
How do we make sure that our most important service is easily found by Google? Why don’t we appear in the search results when someone is looking for our product? How can we write texts that will lead to more conversions? Our Content and Keyword Specialists write texts for the website that are appealing to both search engines and visitors.
Texts that score
SEO Copywriting is the writing of web texts that are readable and engaging. Texts that include a Call-to-Action; that tell the reader what to do. Texts that above all speak to, inform and convince the reader. And of course lead to a conversion.
But SEO Copywriting is also about writing texts that search engines place high in their results. Where you will be seen. You can write very effective texts, but if search engines are not able to find them they won’t be read by many potential clients. That is why we include search terms in texts that reach your target group. That way not only visitors, but also search engines immediately know what your text is about.
Keyword selection – structure - writing
Do clients search using the word laptop or notebook? Do they choose holiday or vacation? Before we write texts, we make a selection of the most important keywords for your area of business and website. Together we decide how we can interweave these into the current or new structure of your website. The result is easily found, user-friendly and readable content.
Would you prefer to write the texts yourself? Or does your organisation have its own writing team? We will gladly support you with a comprehensive advice document or come by for a customised SEO Copywriting Workshop.
Search Engine Copywriting at Traffic4u
The benefits
- Profit from comprehensive knowledge of the online, search engine friendly writing process.
- Do you have a multi-language website? Our team can take care of keyword research and web texts in other languages including German, French, Spanish and Dutch.
- Tailor-made advice from experienced writing specialists with Organic Search knowledge.
