Segment Targeting

Reach new visitors based on predefined search behaviour

A segment may consist of a group of people who have viewed a particular section of site Y several times in the last X days. In this way you can define music enthusiasts as people who have viewed a site or the music section of a site at least 3 times in the last 7 days. These visitors can then be targeted with banners in a very large network.

Segment Targeting at Traffic4u

The advantages:

Focus on bannering for new visitors.
Reach specific web users rather than ‘global target groups’.
No unnecessarily high CPM.
Auction design and flexibility make it possible to implement campaign management for optimal results.