Conversion Optimization
Testing, analysis and optimisation
Is it better to make the contact button red or green? Should we guide the visitor through the site or do we need a better Call-to-Action? What improvements can we make to our current website in order to increase conversion rate? Conversion Optimization focuses on sticking points that come forward from Web Analytics data, considers design issues and improves website usability.
Know what works
Struggling to carry out improvements on your website? Are you pleased with the current conversion rate, but want to get the most out of current campaigns?
“Through the services of Traffic4u, the number of visitors to our website has categorically increased and we have seen a considerable increase in the number of registrations.” Bas Geenen - Direct Wonen
Conversion Optimization offers tools which can measure the impact of content on a website. Combined with knowledge about the target group, your website will perform better. For example - get more information about the content on the website, graphic elements or the efficiency of a booking process. If you know what works and what doesn’t work, you can make adjustments to the website that will lead to more conversions.
Improve your success rate
Conversion Optimization is suitable for every phase of a website. Do you want to know if the traffic on the site is going in the right direction? Do you see opportunities to increase a web page’s success rate? We provide an improved user experience through conducting a number of different tests.
Our consultants use A/B testing and multiple-variable testing data to increase the efficiency of web pages. For example, based on Web Analytics we decide which pages and/or specific elements we will test. We then put together a tailor-made, user friendly and conversion-optimised design proposal. What follows is a continual process of testing, analysis and optimisation. We monitor the tests daily and inform you periodically about our findings with reports and advice.
The effectiveness of Conversion Optimization is almost immediately visible. A combination of adjusting usability principles, results from previous examinations and simple common sense are the keys to success.
Conversion Optimization at Traffic4u
The benefits
- Simple implementation, high return.
- Possibility to test with real life visitors.
- Optimal testing through cooperation with Web Analytics.
