bGenius

Search Advertising is one of the fastest growing online advertising channels and it continues to increase in complexity. Online marketers have to deal with fast growing keyword campaigns, advertising in different countries and, as a result, advertising in a range of search engines. They have to spend a lot of time performing repetitive tasks because of this. That leaves less time for strategic and creative management of campaigns. They also have to examine Web Analytics data and company objectives from the Back Office or CRM. In short, all of these tasks have become almost impossible to perform manually.

Full campaign management in one system
bGenius bid management software gives online marketers the opportunity to optimize and manage campaigns in different search engines in one system. Endlessly adapting individual interfaces is no longer necessary. Comparison and analyses in Excel is superfluous. New features and updates are processed automatically.

Link to your Back Office and Web Analytics data
bGenius was not built for automated bid management, although it is possible. The system provides suggestions based on your input in combination with your Search Advertising, Web Analytics and Back Office data. bGenius actually links with your Back Office and Web Analytics account, allowing you to steer campaigns based on margin and additional KPIs. Search engine data is combined with your KPIs and the availability of your product. It’s possible to link bGenius to all search engines and Web Analytics packages. The software offers an efficient tagging system which can be used to create target-focused structures. This provides better insights into your campaigns and increases their effectiveness.

bGenius makes intelligent decisions
Unlike most bid management systems, bGenius is not a closed system, but instead offers opportunities to make intelligent decisions. The open, flexible nature of the system provides online marketers with complete transparency. The marketer can choose to allow the system to automatically carry out actions or do this himself based on input from bGenius. With bGenius you can make informed decisions based on all of the variables that determine your cost per acquisition. Moreover, the system is constantly evolving. Input from specialists who work with the system on a daily basis is used to evaluate and refine bGenius.

bGenius was created in 2006 and came about from a request by Traffic4u clients that work on managing Search Advertising campaigns on a daily basis. Would you like to learn more about bGenius? Visit www.bgenius.com.